08.04 Promotional Work // Jonathan Davies
A simple promotional mail out in a calendar format, illustrates the tone and wit of the agency effectively. I have considered creating something 'useful', such as a calendar that people will keep on their desks as a constant reminder of the agency. Taking inspiration from the name, I thought about creating a tear away day calendar that emphasised design escapism, allowing you to count down the days until your holiday or a longer after bank holiday, emphasising the suggestion that you can find inspiration away from your desks. However, this could also have implied that Hawaii design just can't wait to get away from their desks... Not really what we were going for.
