03.04 Audience // Existing & Future Clients
The promotional mail out will be sent to Hawaii's existing clients and to potential clients and art buyers.
Although Hawaii has agreed for the mail to be hand delivered, aspects that need to be taken into consideration are the size of the mail out in it's entirety in order to allow ease of transportation and storage.
Considering the calibre of Hawaii's design savvy audience, it is essential the mail out is unique and original.
