08.04    Promotional Work // Jonathan Davies

A simple promotional mail out in a calendar format, illustrates the tone and wit of the agency effectively. I have considered creating something 'useful', such as a calendar that people will keep on their desks as a constant reminder of the agency. Taking inspiration from the name, I thought about creating a tear away day calendar that emphasised design escapism, allowing you to count down the days until your holiday or a longer after bank holiday, emphasising the suggestion that you can find inspiration away from your desks. However, this could also have implied that Hawaii design just can't wait to get away from their desks... Not really what we were going for.  

07.04    Promotional Material // Build & Generation Press

The Not for Commercial Use project is a selection of posters that showcase a range of lavish printing processes. These posters were then posted around London the whole process was documented on film.

06.04   Personal Work // Lost formats

Experimental Jetset have an on going project that features simple monochromatic illustrations of lost formats. Although this is a simple and interesting idea, creating something tactile emphasises Hawaii's approach to print design and passion for print techniques.

06.04   Personal Work // Things I have learned in my life so far

The book by Stefan Sagmeister features self initated work created in a years sabbatical, predominately typographic, the work illustrates not only the current Sagmeister style but his philosophies and attitude towards design and life.

05.04    Personal Work // Made in Bunch

This design agency asked other designers to submit designs reflecting how they see the company logo. These submissions were then compiled within a book featuring recent work from Bunch and the submitted designs creating publicity for all parties involved. For the Hawaii promotional piece, although there is a certain resonance to work that requires an active involvement of the audience, I have spoken to Hawaii and believe that they would like this particular piece of promotional work to be something that can be judged on their design alone. 

03.04   Audience // Existing & Future Clients

The promotional mail out will be sent to Hawaii's existing clients and to potential clients and art buyers.

Although Hawaii has agreed for the mail to be hand delivered, aspects that need to be taken into consideration are the size of the mail out in it's entirety in order to allow ease of transportation and storage. 

Considering the calibre of Hawaii's design savvy audience, it is essential the mail out is unique and original.

02.04   Brief // Promoting Hawaii

Since Hawaii began in 2005, the studio has been featured in a number of different magazines and publications for the design work produced over the past three years. 

Hawaii recognises in order to develop and grow creatively it is essential to promote not only a showcase of past work, but work that solely represents Hawaii's unique philosophy and approach to design. 

In order to both gain new exposure whilst nurturing existing relationships with clients, Hawaii would like to produce a unique mail out promotion that reflects the studios personality and innovative approach to design.

01.04   Hawaii // Background

Hawaii specialises in design illustration and art direction. They pride themselves on creating unique, original work for all their clients from concept to print.

The aim of the studio is to stay small and build a close relationship with each of their clients. They have a diverse mix of clients to date including Arts Council, BFI, Gap, MTV, Universal and Virgin Holidays. 

Hawaii were recently shortlisted by the Design Museum for Designer of the Year.