09.04 Concept // Print
As graphic design is increasingly appropriated to be viewed via the internet, sample pdf's and websites are the viewing method of choice. It is becoming a rare experience to receive design via the post, allowing you to experience the tactile considerations of certain print techniques.
Coco Chanel pioneered the concept of giving away free samples, realising that consumers were far more likely to build a relationship with the brand and its product when they held the product in their hand. This is particularly relevant for Hawaii, as they are renowned for their expertise in print and special finishes.
